theurer.com successfully completed its first major integration project with HP Indigo since joining the HP SmartStream Solution Partner program: the Job Definition Format (JDF)/Job Messaging Format (JMF) integration between theurer.com C3, the HP Indigo Digital Front End (DFE) and the HP SmartStream Labels and Packaging Print Server, powered by Esko. As a result, jobs can be automatically submitted from theurer.com to the DFE, and are available and ready for printing.
C3 sends production orders via JDF/JMF with one or multiple stock keeping units (SKUs), directly to the DFE. From C3, production parameters such as color strategy, ink set, PDF file, HP Indigo substrate or finishing marks are defined. For the ripping of data, C3 defines the layout of items on the basis of an existing or planned die cut including gaps and margins and uses the maximum repeat length of HP Indigo WS6600 Digital Press to optimize click costs.
As a result, manual post-processing of the jobs on the DFE is not necessary, helping customers to be more efficient and to reduce administrative costs for HP Indigo jobs.
In conjunction with the C3 web portal, the internal organizational effort for order processing, technical order preparation and prepress can be reduced to a minimum. Customers can provide their end customers the option of creating new SKUs themselves and uploading PDFs directly in their web portal. theurer.com C3 saves complete definitions of HP Indigo jobs including all necessary production parameters for an entire multiple-SKU project. New SKUs automatically inherit the master data, C3 completes the new jobs and sends them directly to the HP Indigo DFE so customers benefit from an increased process security.